Digital Business

Strategic legal advisory for companies, platforms, creators, investors, and digital ventures.

The digitalization of business has profoundly transformed how companies operate, engage with customers, monetize products, and structure investments. Digital platforms, technology-based models, data-intensive operations, digital assets, and emerging technological solutions create significant opportunities while demanding specialized legal attention.

VBSO provides integrated legal counsel in Digital Business, supporting companies across various sectors, digital platforms, startups, content creators, agencies, and investors in the structuring, operation, regulation, and expansion of their ventures in the digital environment.

Our practice combines the firm’s consolidated expertise in Corporate, M&A, Tax, Capital Markets, and Regulatory Law with a legal vision oriented toward strategy, scalability, and legal certainty.

Creator economy and digital marketing

The market for content creators, digital influencers, digital product creators (infoprodutores), specialized agencies, platforms, and audience-based businesses is currently one of the most dynamic segments of the digital economy in Brazil.

As this ecosystem grows and professionalizes, it operates within a complex legal environment subject to civil and consumer protection laws, constitutional norms, the Brazilian Civil Rights Framework for the Internet (Marco Civil da Internet), the General Data Protection Law (LGPD), as well as advertising self-regulation rules (CONAR) and guidelines from the National Data Protection Authority (ANPD).

In this context, understanding the particularities of the digital market is essential for structuring businesses, defining strategies, and ensuring the fulfillment of rights and obligations among creators, agencies, platforms, brands, investors, teams, and the public. Similarly, content creators require ongoing legal advisory to protect their image rights, intellectual property, contractual relationships, and assets, ensuring sustainable growth and legal security.

We act strategically in providing legal assistance to content creators, agencies, and audience-based businesses:

• Corporate structuring for creators, agencies, and digital projects;
• Advertising, sponsorship, partnership, and exclusivity contracts;
• Image rights management, licensing, and service provider agreements;
• Analysis and negotiation of Terms of Use and digital platform policies;
• Legal advisory on online promotions, campaigns, and sweepstakes.

Structuring of digital businesses and platforms

Companies across various sectors have adopted digital models to offer products and services, whether through proprietary platforms, marketplaces, or hybrid solutions. Proper legal structuring of these ventures is essential to ensure security in relations with users, partners, and investors, while enabling growth and scalability.

We assist clients in the legal design and organization of businesses operating fully or partially in the digital environment:

• Incorporation and corporate reorganization of digital companies;
• Legal structuring of digital platforms, marketplaces, and intermediation models;
• Asset organization and separation between individual and corporate entities;
• Structuring of monetization models: subscriptions, commissions, fees, and revenue sharing;
• Corporate governance for digital businesses and technology companies.

Investments, M&A, and strategic transactions

Digital businesses and technology companies have been protagonists in investment operations, corporate reorganizations, and M&A transactions. These operations require an integrated legal approach that considers not only corporate and financial aspects but also intangible assets, technology, contracts, and regulatory risks.

We advise companies and investors on corporate transactions involving digital business and technology:

• Structuring of investments (equity and quasi-equity);
• Investment rounds for startups and digital companies;
• Acquisition and sale of companies, platforms, and digital assets;
• Preparatory corporate reorganizations for investment or exit;
• Corporate, contractual, and technological due diligence.

Tax planning in digital business

The digital economy presents specific tax challenges, especially regarding revenue classification, tax treatment, and international operations. Proper tax planning is essential to ensure efficiency, compliance, and predictability for digital ventures.

We offer strategic tax support for digital businesses, focusing on the specificities of the digital economy and international revenue:

• Tax planning for digital companies, creators, and agencies;
• Tax classification of digital and technological activities;
• Taxation of digital products, subscriptions, and digital services;
• Taxation of international revenue derived from digital platforms;
• Analysis and mitigation of double taxation risks.

Digital compliance, data, and regulation

Compliance with Digital Law norms has become a central element for the legal security and sustainability of digital ventures, especially given the enforcement of the LGPD, the Marco Civil da Internet, the National Cybersecurity Strategy, and other sectoral and cross-cutting regulations.

VBSO operates multidisciplinarily in advising companies and digital businesses on the implementation of digital compliance practices and regulatory governance, supporting the adaptation of processes, structures, and documents to the legal and regulatory requirements applicable to the digital environment.

We advise clients on regulatory compliance and the implementation of governance best practices in the digital environment, including:

• Analysis of processes, workflows, and contracts related to the personal data processing chain;
• Data audits, focusing on identifying sensitive data or data subject to special processing;
• Compliance with privacy, data protection, and digital compliance norms (LGPD, Marco Civil da Internet, and related legislation);
• Drafting and reviewing Terms of Use, Privacy Policies, and related documents;
• Data governance and structuring of internal responsibilities;
• Drafting of legal opinions and theories on themes related to Digital Law and data protection;
• Legal support for regulatory monitoring, public consultations, and interaction with competent authorities;
• Representation in administrative and judicial proceedings related to non-compliance with Digital Law norms.